For shops & retail

Digital Marketing for Independent Shops & Retail

Footfall is down and big retailers dominate online. But local customers are searching for businesses like yours every day. They just can't find you. We change that.

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The problem: your customers are online, but you're not

High-street footfall has dropped. People check Google before they check the high street. They search 'gift shop near me', 'best bakery in [town]', or 'florist open today', and they visit whoever shows up first.

Big retailers have teams of people managing their online presence. You don't. So you're invisible to customers who would love what you offer, if only they knew you existed.

You don't need to sell online to benefit from being online. A proper website with your location, opening hours, what you stock, and why you're worth visiting, combined with a well-maintained Google Business Profile and a steady stream of reviews, drives real-world foot traffic. See our guide on how much a website should cost.

honest work handles all of this. We build you a website that shows off what makes your shop special. We optimise your Google presence so local searchers find you. And if you want to go further, we run targeted social media ads that put your business in front of people in your area. Everything managed, nothing for you to learn.

What we do for shops

Local visibility
Show up when people search for shops like yours in your area. On Google, on Maps, and on social media.
Your story told well
A website that captures what makes your shop special. Your products, your personality, your story. Not a generic template.
Google Business Profile
We set up and optimise your Google listing so customers see your hours, location, photos, and reviews at a glance.
Social media ads
Targeted Facebook and Instagram campaigns that reach local customers with the right message at the right time.
Seasonal promotions
We help you run campaigns around key moments. Christmas, sales, events, new stock arrivals.
Fully managed
Need to update your hours or add new products? Just message us. We handle everything so you can focus on your customers.

Why honest work?

honest work was founded by Pete, who's spent 15 years working in digital, from startups to agencies to big corporates. He saw the same thing over and over: small businesses getting overcharged for underwhelming websites and marketing that didn't work.

So he built honest work to do things differently. No jargon. No long contracts. Just straightforward digital services that actually help small businesses grow. Everything is managed for you, explained in plain English, and priced fairly.

Whether you need a website, help getting found on Google, or an AI receptionist to answer your calls, Pete and the team will sort it. Properly.

Simple, honest pricing

No hidden fees. No contracts. Cancel anytime.

Get Found
£99/month
The basics, done right.
- Website built for you and hosted
- Google Business Profile optimisation
- Analytics dashboard for your website
- No contract, cancel anytime
Most Popular
Get Chosen
£199/month
Stand out from the crowd.
- Everything in Get Found, plus
- Automated Google review request after every completed job
- Review monitoring and drafted responses
- AI visibility optimisation, so AI assistants recommend you by name
- Analytics dashboard for your review performance
- No contract, cancel anytime
Get Busy
£349/month
Stop losing the jobs you already won.
- Everything in Get Chosen, plus
- AI voice agent answers the calls you miss. Your phone always rings first
- Job details texted straight to you
- AI chatbot answers enquiries on your website
- Analytics dashboard for every call and enquiry we handled
- No contract, cancel anytime

Questions you might have

I don't sell online, do I still need a website?+

Yes. Even if you only sell in person, most customers search online first. A website with your location, hours, and what you offer helps them find you and choose you over competitors.

Can you help with Google Maps?+

Absolutely. We set up and optimise your Google Business Profile so you show up on Maps with the right information, photos, and categories. This is often the first thing customers see.

How much does it cost?+

Plans start at £99 a month for your website and your Google listing. No setup fee, no contract, cancel any time.

Can you run promotions for me?+

Yes. We post your sales, seasonal offers and events straight to your Google listing, which is where most people see you before they visit, and put them on your website.

What kind of shops do you work with?+

All kinds. Gift shops, bakeries, florists, boutiques, delis, hardware stores, bookshops. If you serve customers in person, we can help.