honest work
For shops & retail

Digital Marketing for Independent Shops & Retail

Footfall is down and big retailers dominate online. But local customers are searching for businesses like yours every day. They just can't find you. We change that.

The problem: your customers are online, but you're not

High-street footfall has dropped. People check Google before they check the high street. They search 'gift shop near me', 'best bakery in [town]', or 'florist open today', and they visit whoever shows up first.

Big retailers have teams of people managing their online presence. You don't. So you're invisible to customers who would love what you offer, if only they knew you existed.

You don't need to sell online to benefit from being online. A proper website with your location, opening hours, what you stock, and why you're worth visiting, combined with strong local SEO and a well-maintained Google Business Profile, drives real-world foot traffic. See our guide on how much a website should cost.

honest work handles all of this. We build you a website that shows off what makes your shop special. We optimise your Google presence so local searchers find you. And if you want to go further, we run targeted social media ads that put your business in front of people in your area. Everything managed, nothing for you to learn.

What we do for shops

  • Local visibility

    Show up when people search for shops like yours in your area. On Google, on Maps, and on social media.

  • Your story told well

    A website that captures what makes your shop special. Your products, your personality, your story. Not a generic template.

  • Google Business Profile

    We set up and optimise your Google listing so customers see your hours, location, photos, and reviews at a glance.

  • Social media ads

    Targeted Facebook and Instagram campaigns that reach local customers with the right message at the right time.

  • Seasonal promotions

    We help you run campaigns around key moments. Christmas, sales, events, new stock arrivals.

  • Fully managed

    Need to update your hours or add new products? Just message us. We handle everything so you can focus on your customers.

Why honest work?

honest work was founded by Pete, who's spent 15 years working in digital, from startups to agencies to big corporates. He saw the same thing over and over: small businesses getting overcharged for underwhelming websites and marketing that didn't work.

So he built honest work to do things differently. No jargon. No long contracts. Just straightforward digital services that actually help small businesses grow. Everything is managed for you, explained in plain English, and priced fairly.

Whether you need a website, help getting found on Google, or an AI receptionist to answer your calls, Pete and the team will sort it. Properly.

Simple, honest pricing

No hidden fees. No contracts. Cancel anytime.

  • Get Found plan illustration

    Get Found

    £49/month

    Get found on Google and start getting called.

    • Professional website, built and hosted
    • Google Business Profile fully optimised
    • Local SEO for your area
    • Unique call tracking number
    • Automated review requests after every job
    • Monthly performance report
    • Live within 7 days
    • No contract, cancel anytime
  • Get Booked plan illustration
    Most Popular

    Get Booked

    £99/month

    Never miss a job again, day or night.

    • Everything in Get Found, plus
    • AI answers your missed calls and texts you the job details instantly
    • AI chatbot handles website and after-hours enquiries
    • Automated booking widget
    • Booking confirmations and no-show reminders
    • One inbox for every call, chat and form enquiry
    • Quarterly review call
    • No contract, cancel anytime
  • Get Busy plan illustration

    Get Busy

    £499/month

    We go out and bring you more work.

    • Everything in Get Booked, plus
    • Rebook campaigns to past customers (we build your list and chase repeat work)
    • Google Local Services Ads with the Google Guaranteed badge, managed
    • Google and Facebook ads managed for you
    • Managed review growth to an agreed target
    • Seasonal campaign calendar, planned and run for you (boilers in autumn, gutters before winter)
    • Monthly strategy call
    • No contract, cancel anytime

Questions you might have

I don't sell online, do I still need a website?+

Yes. Even if you only sell in person, most customers search online first. A website with your location, hours, and what you offer helps them find you and choose you over competitors.

Can you help with Google Maps?+

Absolutely. We set up and optimise your Google Business Profile so you show up on Maps with the right information, photos, and categories. This is often the first thing customers see.

How much does advertising cost?+

You set the budget. Most shops start with £150-250/month in ad spend. We'll recommend what makes sense for your area and goals.

Can you run promotions for me?+

Yes. We can set up seasonal campaigns, sale announcements, and event promotions across your website and social media ads.

What kind of shops do you work with?+

All kinds. Gift shops, bakeries, florists, boutiques, delis, hardware stores, bookshops. If you serve customers in person, we can help.

Ready to start winning more business?

Tell us a little about your business and we'll be in touch within 24 hours. No obligation, no pressure.

Cancel anytime.