honest work
AI-Powered Search Optimisation

Get found by Google, ChatGPT, and every search tool in between

Search is changing. People now ask AI chatbots for recommendations, not just Google. We build websites and optimise your online presence so you show up everywhere customers are looking.

Search has changed. Has your website kept up?

People still Google you before they call. But now they also ask ChatGPT, Perplexity, and Google's AI overviews for recommendations. If your business is not part of those answers, you are invisible to a growing number of customers.

Traditional SEO still matters, and we handle all of it. But AI-powered search optimisation goes further. We structure your website so that AI models can read, understand, and recommend your business when someone asks for what you do in your area.

This means clear content, proper structured data, fast loading times, and a site that works perfectly on every device. Read our guides on whether your business needs a website and why your business might not show up on Google.

What you get

  • AI search ready

    Your site is structured so AI chatbots like ChatGPT and Perplexity can understand and recommend your business.

  • SEO included

    We optimise every page for Google and other traditional search engines too. You get the best of both worlds.

  • Built for you

    Not a template. A website designed around your business, your customers, and your area.

  • Mobile-first

    Most of your customers are on their phone. Your site will look great on every device.

  • Fast loading

    Slow sites lose customers. We build lightweight sites that load in seconds.

  • No lock-in

    Pay monthly, cancel anytime. Your website, your choice.

Why honest work?

honest work was founded by Pete, who's spent 15 years working in digital, from startups to agencies to big corporates. He saw the same thing over and over: small businesses getting overcharged for underwhelming websites and marketing that didn't work.

So he built honest work to do things differently. No jargon. No long contracts. Just straightforward digital services that actually help small businesses grow. Everything is managed for you, explained in plain English, and priced fairly.

Whether you need a website, help getting found on Google, or an AI receptionist to answer your calls, Pete and the team will sort it. Properly.

Simple, honest pricing

No hidden fees. No contracts. Cancel anytime.

  • Get Found plan illustration

    Get Found

    £49/month

    Get found on Google and start getting called.

    • Professional website, built and hosted
    • Google Business Profile fully optimised
    • Local SEO for your area
    • Unique call tracking number
    • Automated review requests after every job
    • Monthly performance report
    • Live within 7 days
    • No contract, cancel anytime
  • Get Booked plan illustration
    Most Popular

    Get Booked

    £99/month

    Never miss a job again, day or night.

    • Everything in Get Found, plus
    • AI answers your missed calls and texts you the job details instantly
    • AI chatbot handles website and after-hours enquiries
    • Automated booking widget
    • Booking confirmations and no-show reminders
    • One inbox for every call, chat and form enquiry
    • Quarterly review call
    • No contract, cancel anytime
  • Get Busy plan illustration

    Get Busy

    £499/month

    We go out and bring you more work.

    • Everything in Get Booked, plus
    • Rebook campaigns to past customers (we build your list and chase repeat work)
    • Google Local Services Ads with the Google Guaranteed badge, managed
    • Google and Facebook ads managed for you
    • Managed review growth to an agreed target
    • Seasonal campaign calendar, planned and run for you (boilers in autumn, gutters before winter)
    • Monthly strategy call
    • No contract, cancel anytime

Questions you might have

What is AI-powered search optimisation?+

It is SEO evolved. We optimise your website for traditional search engines like Google and for AI tools like ChatGPT, Perplexity, and Google Gemini. This means more ways for customers to find you.

Do I still need traditional SEO?+

Yes, and you get it. AI-powered search optimisation builds on top of traditional SEO. We handle both so you show up everywhere.

How long does it take to build?+

Most websites are live within 7 days. We handle everything, you just review and approve.

Will AI chatbots recommend my business?+

That is the goal. We structure your site with clear content and proper markup so AI models can accurately describe what you do and where.

What if I already have a website?+

We will review it and recommend whether to refresh it or start fresh. Either way, we will make it work harder for you across every search platform.

Ready to start winning more business?

Tell us a little about your business and we'll be in touch within 24 hours. No obligation, no pressure.

Cancel anytime.