Google and Facebook Ads for Small Businesses Frequently Asked Questions How much should I spend on ads?It depends on your trade and area. We'll recommend a budget that makes sense for your business. Most clients start from £200-300/month in ad spend, plus our management fee. Do I need a website first?It helps a lot. Ads without a good landing page waste money. If you don't have a site, our Get Found plan covers that, and we can build dedicated landing pages as part of your ad setup. How is this different from SEO?SEO is a long-term investment. It builds your visibility over months. Ads give you immediate leads. They work best together: ads fill the gap while SEO grows. Can I set a maximum budget?Absolutely. You set the budget, we work within it. You'll never spend more than you've agreed to. How quickly will I see results?Google Ads can start generating enquiries within days. Facebook takes a little longer to optimise. We typically see consistent results within 2-4 weeks.