honest work
Online Advertising

Google & Facebook Ads for Small Businesses

Paid advertising managed end-to-end. Campaign setup, monthly optimisation, and clear reporting. No DIY. No wasted budget. Just real customers.

Why ads alone aren't enough, and what to do about it

Running ads without a good website is like putting up a billboard that points to a locked door. You'll pay for clicks, but those clicks won't turn into customers if your site is slow, confusing, or doesn't make it easy to get in touch.

That's why we manage the whole picture. We build campaigns on Google and Facebook that target the right people in your area, and we send them to pages that are designed to convert. Not just your homepage, but dedicated landing pages that match what they searched for.

Ads work best alongside SEO, not instead of it. SEO brings in steady, long-term traffic. Ads bring in immediate leads while your organic visibility grows. Read our guides on SEO vs Google Ads and whether Google Ads are worth it for tradespeople.

We handle everything: campaign setup, keyword research, audience targeting, ad copy, landing pages, monthly optimisation, and clear reporting that tells you exactly what you're getting for your money. No jargon. No surprises.

What's included

  • Google Ads

    Show up at the top of Google when people search for what you do. The most direct way to get in front of new customers.

  • Facebook & Instagram

    Targeted social ads that reach local customers. Great for awareness, promotions, and keeping your business top of mind.

  • Campaign setup

    We handle everything from scratch. Keyword research, audience targeting, ad copy, and landing pages.

  • Monthly optimisation

    We monitor your campaigns weekly and adjust targeting, bids, and copy to improve performance over time.

  • Clear reporting

    A simple monthly report showing what you spent, how many leads you got, and what we're doing next. No jargon.

  • Sensible budgets

    We recommend what to spend based on your business and area. No pressure to spend more than makes sense.

Why honest work?

honest work was founded by Pete, who's spent 15 years working in digital, from startups to agencies to big corporates. He saw the same thing over and over: small businesses getting overcharged for underwhelming websites and marketing that didn't work.

So he built honest work to do things differently. No jargon. No long contracts. Just straightforward digital services that actually help small businesses grow. Everything is managed for you, explained in plain English, and priced fairly.

Whether you need a website, help getting found on Google, or an AI receptionist to answer your calls, Pete and the team will sort it. Properly.

Simple, honest pricing

No hidden fees. No contracts. Cancel anytime.

  • Get Found plan illustration

    Get Found

    £49/month

    Get found on Google and start getting called.

    • Professional website, built and hosted
    • Google Business Profile fully optimised
    • Local SEO for your area
    • Unique call tracking number
    • Automated review requests after every job
    • Monthly performance report
    • Live within 7 days
    • No contract, cancel anytime
  • Get Booked plan illustration
    Most Popular

    Get Booked

    £99/month

    Never miss a job again, day or night.

    • Everything in Get Found, plus
    • AI answers your missed calls and texts you the job details instantly
    • AI chatbot handles website and after-hours enquiries
    • Automated booking widget
    • Booking confirmations and no-show reminders
    • One inbox for every call, chat and form enquiry
    • Quarterly review call
    • No contract, cancel anytime
  • Get Busy plan illustration

    Get Busy

    £499/month

    We go out and bring you more work.

    • Everything in Get Booked, plus
    • Rebook campaigns to past customers (we build your list and chase repeat work)
    • Google Local Services Ads with the Google Guaranteed badge, managed
    • Google and Facebook ads managed for you
    • Managed review growth to an agreed target
    • Seasonal campaign calendar, planned and run for you (boilers in autumn, gutters before winter)
    • Monthly strategy call
    • No contract, cancel anytime

Questions you might have

How much should I spend on ads?+

It depends on your trade and area. We'll recommend a budget that makes sense for your business. Most clients start from £200-300/month in ad spend, plus our management fee.

Do I need a website first?+

It helps a lot. Ads without a good landing page waste money. If you don't have a site, our Get Found plan covers that, and we can build dedicated landing pages as part of your ad setup.

How is this different from SEO?+

SEO is a long-term investment. It builds your visibility over months. Ads give you immediate leads. They work best together: ads fill the gap while SEO grows.

Can I set a maximum budget?+

Absolutely. You set the budget, we work within it. You'll never spend more than you've agreed to.

How quickly will I see results?+

Google Ads can start generating enquiries within days. Facebook takes a little longer to optimise. We typically see consistent results within 2-4 weeks.

Ready to start winning more business?

Tell us a little about your business and we'll be in touch within 24 hours. No obligation, no pressure.

Cancel anytime.